序號(hào) | 課程介紹 | Curriculum |
1 | 整合傳播與數(shù)字戰(zhàn)略 | Integrated Communications & Digital Strategy |
2 | 數(shù)字廣告 | Digital Advertising |
3 | 數(shù)字媒體內(nèi)容營(yíng)銷(xiāo) | Content Marketing for Digital Media |
4 | 數(shù)字分析與人工智能 | Digital Analytics & Artificial Intelligence |
5 | 數(shù)字心理學(xué)與消費(fèi)者行為 | Digital Psychology & Buyer Behaviour |
6 | 社會(huì)化銷(xiāo)售與電子商務(wù)管理 | Social Selling & E-Commerce Management |
7 | 數(shù)字營(yíng)銷(xiāo)環(huán)境 | The Digital Marketing Environment |
8 | 學(xué)術(shù)實(shí)踐道德規(guī)范 | Ethics in Academic Practice |
9 | 論文研究分析 | Analysis for Dissertation Research |
10 | 阿斯頓大學(xué)全球優(yōu)勢(shì) | The Aston Global Advantage |
11 | 商業(yè)項(xiàng)目或碩士論文 | Business Project or Dissertation |
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